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Martin Lindstrom

Leading Expert on Business, Brand, & Culture Transformation. Time 100 &Thinkers50 Laureate

Martin Lindstrom is recognized as one of the world's leading business, branding, and culture transformation experts. His cutting-edge research in behavioural psychology and his New York Times bestselling books are reshaping how organizations approach innovation, culture, and business transformation.

"Data doesn't create meaning - we do."

Martin Lindstrom

Ausführlich

Martin is one of the foremost business minds of our day. TIME magazine named him one of the world's 100 most influential people, and for the last six years, Thinkers50 has listed him among the world's top business thinkers. His remarkable case studies are based on his extensive work for a Who's Who of companies. Lindstrom's numerous New York Times bestselling books. His latest title, 'Small Data', describes the tiny clues that uncover big trends and explores how deep consumer insight can make or break an organization. Martin is a co-producer and the host of NBC's popular Mainstreet Makeover, an op-ed columnist for the New York Times, and a frequent contributor to Fast Company.

Seine Vorträge

Martin Lindstrom is a visionary and an educator in the rapidly growing field of on and off-line branding, he unveils how to use emerging techniques for building strong, international brands. He has developed an unorthodox way of doing what every company says it wants to do: understand its consumers' deepest desires and turn them into breakthrough products, brands or retail experiences. In his popular presentations, Martin shares what it takes to transform commodity-driven organizations into thriving entrepreneurial businesses.

Sein Vortragsstil

Martin's speeches are more shows than lectures, packed with visuals, sounds and amazing videos. He appears in the audience as well as on stage, making his style highly engaged, fun, and truly interactive.

Sprachen

Er referiert auf Englisch und Dänisch.

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Themen

  • Business Transformation
  • Culture Building
  • Branding and Marketing
  • Innovation and Change Management
  • Behavioural Psychology

Publikationen

  • 2016
    Small Data: The Tiny Clues That Uncover Huge Trends
  • 2011
    Brandwashed
  • 2008
    Buyology - Truth and Lies About Why We Buy (published in 36 languages on launch)
  • 2005
    BRANDsense
  • 2003
    BRANDchild
  • 2001
    Clicks, Bricks & Brands

Video

Microsite

Martin Lindstrom

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