Page 9 - CSA Speaker Bulletin January 2017 | CSA Celebrity Speakers
P. 9


The Future Belongs to

Nick Fry is the former CEO
and co-owner of Mercedes
AMG Petronas Formula One
team and was responsible for
building the teams that won
F1 Drivers and Constructors

The unpredictable events of               In my conversations with technology      and sometimes fail. These are all
         2016 were unpredictable and      leaders, inventors, defence              areas where a highly technical sport
         the longing for people to exert  contractors, engineers, manufacturers    like F1 can teach many lessons.
control over issues they themselves       and cyber security agencies, the         An environment where a minimum
do not have singular influence. So        issues of concern continue to be         of 10% year over year efficiency
will 2017 bring more of the same?         around similar themes - setting          improvement is required and a
Absolutely, but business and industry     objectives with clear roles and          mentality in each person which says
has always challenged the status          responsibilities and with weekly         ‘if we don’t find a solution someone
quo and sought to expand horizons         measurement and follow-up. How can       else will’ pays dividends or ensures
not limit them. And in the face of the    we improve communication across          survival in any business. Being
global political change and currency      ‘silos’? How do we attract and retain    mindful of political changes and how
fluctuations, the role of industry and    the best people from a diverse global    they might affect our business and
business remains the same- move           talent pool? How do we do things         lives is important but equally should
forward in a positive direction.          faster and at better quality with lower  not dominate our thinking. There
                                          cost and with more efficient use of      is always a solution. Generally by
In 2017, the pace of change will only     resources? These are all frequent        focusing on improving the basics,
accelerate. Electrically powered and      themes. Encouraging innovation           which will work under most if not all
fully autonomous transportation,          and risk-taking to gain competitive      scenarios, is key. The future belongs
intelligent nanomaterials, increasing     advantage whilst embedding a ’no         to those who cannot be replaced by a
robotisation and artificial intelligence  blame' culture where people can try      machine! n
will be felt much sooner than many
commentators expect and will have a
fundamental effect on how we interact
with the world and each other. The
management of these challenges
however remains the same year over
year, industry to industry.

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