Page 15 - CSA Speaker Bulletin May 2017 | CSA Celebrity Speakers
P. 15
EXCLUSIVE INTERVIEW
But this is also about having the year olds. Businesses have paid a lot of It wants to co-create and imprint its
right corporate culture. This is partly attention to millennials, today’s 23 to 35 own stamp.
a culture that welcomes divergent year olds yet know very little about the
points of view - at the Federal Reserve characteristics of the generation that Really understanding Generation K
employees are rewarded for airing follows them. I have been researching and how to attract, retain, engage and
different points of view – but also one Generation K for the past three years deploy them is critical if you are
that knows how to manage dissent. Jeff and what is clear is that they're to successfully future-proof your
Bezos the CEO of Amazon has talked profoundly different to 'millennials'. business. n
about the importance of a strategy This first smartphone generation has
of ‘disagree and commit” i.e. one of not only been forged by technology
seeking out different views, considering but also by the global financial crisis
them, but then forging a strategy fast. and a world of growing existential
In a world as fast moving as ours speed threat. They are extremely distrustful of
is of the essence. big corporations, surprisingly privacy
conscious, massively concerned about
Finally this is about preparing inequality and don’t want to passively
effectively for your next generation of consume or work. Generation K
customers and employees, a generation demands speed and autonomy but also
I call “Generation K” - today’s 15 to 22 craves security and human interaction.
“ With regards
technology
– this is
guaranteed to
continue its
disruptive course.
If you thought the
past decade was
disruptive, you ain’t
seen nothing yet.
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