Page 14 - CSA Celebrity Speakers | CSA Speaker Bulletin October 2015

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EXCLUSIVE INTERVIEW

Exclusive it to the market successfully. to the market place. If you use
Interview Business school professors study disruptive innovation to launch
with Juan that. Managers and CEOs do not your idea your chances of success
Pablo want to miss out on how to apply are higher than 40%. If you don’t,
Vázquez these innovations to their firms your chances of success are about
Sampere and industries. Missing out on one 4%.
of these can seriously affect your
Juan Pablo Vázquez Sampere is competitive position. Q Can you tell us about
an expert on Disruptive Innovation Disruptive Innovation and
who has recently been nominated Q What problems do you see to how this can bring competitive
for a Thinkers50 award in 2015. He innovation being sustainable advantage to a business?
is an Associate Professor for the across Europe?
Operations & Technology area at A More than 90% of all the
IE Business School, his research A The main problem for CEOs in the world have been
is focused on using innovation European policymakers is asked by their boards of directors
to increase the success rate of not differentiating between R&D to do one thing: transform the
both entrepreneurs and corporate and innovation. Research and organization.
ventures. Development is about inventing
new things that can solve Investors and shareholders are
Q How important is executive problems that are clearly realizing that what brought success
education for the next identified, or the other way in the past
generation of business leaders? around, which is creating a new is not likely to bring success in
thing and then finding the problem the future, and they want to
A Executive education is as that it can solve. Europe is very see a transformation. An evolution
important for business leaders good at R&D. This is why Europe of the business model.
as knowing the latest medical has one of the best R&D policies in
techni ques is for doctor s. We the world. Innovation on the other Disruptive innovation is launching
live in an era where frequent hand is about bringing products to a new product, service or
external technological changes market in a profit able manner. It is business model that over time
are affecting every single industry about removing error in launching becomes the new way of competing
in many ways. Every time that new products or new firms. It is in an industr y. Which is what
there is a new development, difficult to find an initiative in investors are asking. I like to say
which happens rather frequently the European Union oriented at that in a way Disruptive Innovation
these days, someone somewhere innovation. is the anatomy of growth. I usually
has already found a way to bring explain that Disruptive Innovation
Q What is the most important is the “things you do” to get
piece of advice you would growth. And that is the beginning
give to an individual who has an of all major transformation
innovative business idea? initiatives.

A Congratulations! You have The only way to achieve business
done 15% of the job. model transformation is by growing
Now, remember that ideas or through Disruptive Innovation.
technologies do not decide for Today, we can explain with great
themselves how they are going detail how to grow through
to be launched. Managers do. In disruption and illustrate the
disruptive innovation there are entire process with very specific
four ways to bring a new idea examples. n

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