Page 11 - CSA Celebrity Speakers | CSA Speaker Bulletin October 2015

P. 11

ENTREPRENEUR

The Force of Nature that is

BRUCE DICKINSON

Bruce Dickinson is an entrepreneur, creative business thinker, commercial pilot and brewmaster, in addition, of
course, to being the lead singer of Iron Maiden; he is a true renaissance man. Bruce is the man behind Cardiff
Aviation, which specialises in heavy maintenance of Airbus and Boeing commercial aircraft and the training of pilots.
His passion for aviation keeps him flying a variety of aircraft, amongst his other ventures.

Cardiff Aviation is an aviation repair Success is also following Bruce’s
business which has gone from strength businesses around in the form of beer.
to strength and they are seeing strong Trooper Beer, which Iron Maiden launched
demand for hangar slots well into 2016. in 2013, recently celebrated the sale of
The company carries out maintenance, the 10 millionth pint. Bruce insisted on
repair and overhaul (MRO) services on not just putting their name to the beer,
airliners from its base at St Athan. but being an integral part of the whole
process and it has been an outstanding
Cardiff Aviation has a strong best-seller, not only to Iron Maiden fans
entrepreneurial ethos which means but to beer drinkers around the world.
they incorporate tooling, equipment
and state-of-the-art systems rarely Bruce’s music business is also breaking
seen in civilian MROs including records – Iron Maiden’s recently launched
computerised storage systems, album ‘The Book of Souls’ sold more than
temperature controlled heating, advanced 60,000 copies in its first week and went
fire suppression, and a built-in cabin straight to number one in the UK charts.
pressure testing facility. This new
approach works better and more cost- What else will Bruce Dickinson turn
effectively for their customers. They are his hand and business brain to next?
now a really credible alternative to other Whatever it is, with Bruce behind it, the
suppliers. odds are it will surpass all expectations.

Their newest move is to back Air Djibouti, His plethora of achievements helps make
the recently relaunched national airline, Bruce a fascinating speaker on topics
bringing them a wealth of industry such as: Turning Your Customers into
expertise and capability to one of the Fans, Business Creativity, Motivation
most exciting aviation markets in the and Inspiration, Risk Management
world. This again demonstrates Bruce and Entrepreneurship. He delivers
Dickinson’s keen eye for business growth, charismatic, down to earth and
both identifying it and making it happen. passionate performances. n

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