Page 8 - CSA Speaker Bulletin September 2018 | CSA Celebrity Speakers
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CSA SPEAKER BULLETIN TECHNOLOGY
Going
Digital
Internationally
Speaking at the Cisco Live! these dilemmas and seeking effective and enable, facilitate, sustain
2015 conference in Milan, reconciliations between their and reward interaction between
Italy , VP David Bevilacqua, competing demands, organizations consumers and its organization.
said “We need a new kind can embed new solutions that They can exploit potential markets
of strategy where business and synergize older traditional business by having a website to promote and
digital strategy are as one”. Whilst with the new worlds of IT. market their products and services.
many organizations recognize the With the rapid growth of the Internet,
importance of digitalization, most are “We suggest that a it would be foolhardy for companies
struggling to achieve and deliver the culture needs to be to ignore its powers and potential.
business benefits. created that embraces More and more companies are
digital media jumping on the bandwagon and
Apart from new organizations that and multichannel getting their businesses wired to
are born digital, most digitalization capabilities.” stay afloat in today’s competitive
involves not abandoning history and environment.
throwing away established core Organizations have to define new
business and totally transferring to paradigms for electronic commerce Mostly Quoted Dilemmas
a new IT way of doing business, but between Analog and
combining the strengths of both. Our Digital.
research evidence from our consulting
practice reveals that leaders and We suggest that a culture needs to be
managers find themselves up against created that embraces digital media
a number of key dilemmas when and multichannel capabilities.
seeking to digitalize. By confronting
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