Page 10 - CSA Speaker Bulletin September 2018 | CSA Celebrity Speakers
P. 10
CSA SPEAKER BULLETIN LEADERSHIP
Leadership 3.0
Upgrading Leadership for the Digital World
“If Elon Musk or Jeff tools are deployed strategically, and succeed, both internally and in their
Bezos were to target how they affect decisions that are ecosystems. Digital leaders solve
your industry for very large (say, around organizational problems that baffle the conventional
disruption, would you form, business model, and the experts. Leadership 3.0 practitioners
have the leadership fundamental bases of competition) represent a significant upgrade
culture to survive? as well as very tactical (eg customer in effectiveness and capability
Thrive? experience that is exceptional in the throughout the world.
smallest detail).
This is the question that we Leaders at any level need to develop
have posed to thousands It is leaders, not digital tools, which the knowledge, skills, attitudes and
of professionals in over make those decisions. And when beliefs that will utterly change how
40 countries and over 40 those decisions go unaddressed or they and their people approach the
industries over the past two years. misaddressed, the company cannot incredible opportunities in this fast-
Members of the C-suite, HR heads, succeed. spinning world.
Digital Transformation leaders,
internal and external talent managers, “Learn to embrace Five Key Lessons
neuroscientists and anthropologists – technology accelerators
all responsible and seasoned experts in your quest to stay Understanding five key lessons will
in their fields concerned about what competitive.” help all leaders to succeed in the age
the digital world means for them, their of disruption:
organizations and the world. The Our research has defined a new form
answer - virtually without exception – of leadership for the digital world. We 1. We all compete with Amazon.
is an instant “no.” call it Leadership 3.0 – the software Everyone’s real-time attention span
upgrade needed for today and, even is shorter, and our expectation for
Intuitively - reflexively - they know more so, for tomorrow. Digital leaders frictionless interactions is higher.
that we ALL compete with Amazon surpass conventional leaders in their
every day in terms of delivering value, ability to take in, make sense of, and Lesson: We must all be willing and
performance, service, and innovation act on the changes taking place all able to provide real-time intimacy
at low cost – all at the same time. over the world (inside and outside and ultra-personalization.
And yet most companies also know their industries). Digital leaders create
that they fall short, leaving the incredible connections with people 2. We don’t need to own
challenge unaddressed in any real and organizations that can help them anything.
Ownership of every asset
way and the opportunity unrealized. impedes
the flexibility required in a
The tools for transformation are world in which pivoting
is vital, and
digital, no question. True competitive speed is everything. The wealthiest
advantage, however, lies in how those companies in the world today
© 2018 Celebrity Speakers Ltd To book call: +44(0)845 216 0100 Email: info@csaspeakers.com Visit: www.csaspeakers.com
08
