Page 11 - CSA Speaker Bulletin September 2017

Page 11 - CSA Speaker Bulletin September 2017 | CSA Celebrity Speakers

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FUTURE OUTLOOK

The Rise AND Rise of Futurists

The main objective of futurists is to understand the key concepts of future thinking, mapping the future with alternatives or
scenarios, and influencing the future with visions, plans and designs. Today many businesses are bringing corporate futurists
into the mainstream. They look well beyond their own industries to understand how economic, social and technological forces will
shape consumer demand and impact their bottom line. Businesses should be doing everything they can to future-proof themselves
– employing futurists is one prong of a multi-faceted approach. We focus on just a few of the outstanding, ground-breaking and
influential futurists who speak to corporate audiences around the world, helping them shape their future. n

Martin Lindstrom Jonas Kjellberg Andreas Ekström

is a brand futurist is a serial is a futurist and
and bestselling entrepreneur and commentator on the
author. He advises founding member digital revolution.
Fortune 100 of Skype. He He understands
companies on how also lectures on the behaviours that
to build future-proof brands. He is a entrepreneurship and innovative have become culturally, technologically
global expert and remarkable pioneer thinking. He advises business leaders and commercially drivers of change
in the fields of consumer psychology, across the board in developing their at all levels of society. He looks into
brand marketing and neuro-scientific sales strategies and in creating a sales new user demands, gathering of data,
research. Martin is a visionary who culture to face new customer demands. design and technology strategies.
unveils how to use emerging techniques The combination of academic Andreas helps decision makers to
for building strong, international knowledge and real-life experience understand the tech world from a
brands. gives Jonas an advantageous edge. human perspective.

Stefan Hytffors Ray Hammond Nicklas Bergman

is an acclaimed is Europe’s most is a serial tech
futurist and change experienced entrepreneur,
agent, focusing futurologist. Ray angel investor
on disruptive helps companies and futurist. He
technologies, navigate the focuses on emerging
behavioural change and next hyper-competitive virtual economy technologies and searches for new
generation leadership. His vision is to and illuminates how best to prepare opportunities which arise from the ever
help as many companies as possible to your organisation for what the future changing technological landscape.
embrace disruptive change on a global holds. He is a hugely renowned He takes a holistic approach,
scale to create a better future. Stefan author, with his books time and again communicating what we might expect
shows that with disruptive technologies accurately predicting the importance from a technological perspective and
and the power of networks we can of phenomena such as a blueprint for how technological development will
find new business models and create e-commerce and the emergence of affect us as individuals, companies and
wealth. super-intelligent machines. society as a whole.

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