Page 20 - CSA Celebrity Speakers | CSA Speaker Bulletin October 2015
P. 20
DIGITAL TRANSFORMATION
A modern-day Sherlock Martin Lindstrom is recognised as he describes as seemingly insignificant
Holmes “An original one of the world’s primary behavioural observations containing very
and inquisitive mind” branding gurus, recipient of TIME specific attributes pointing toward an
(TIME) – harnesses Magazine’s “World’s 100 Most unmet customer need. Small data is
the extraordinary Influential People” and pioneer in the foundation for breakthrough ideas or
power of ‘Small Data’ consumer psychology, marketing, completely new ways to turn around brands.
in a relentless quest to brands and neuro-scientific
discover the next big research. In his forthcoming book, Small Data,
thing. Lindstrom takes us to the exhilarating edge
Lindstrom has an unrivalled record of of human observation to reveal needs,
working with some of the best brand impulses and desires most would barely
names in the world, helping the know existed. Sought out by the world’s
best get better. He is the author of leading brands and corporations to find out
several bestselling books, offering a uniquely what makes their customers tick, Martin
global overview of branding and marketing. Lindstrom spends 300 nights a year on
He is also an anchor and producer on the the road observing people in their homes
NBC show ‘Marketing Mind Games’, is a in an attempt to uncover small data and,
columnist who features in the Wall Street ultimately, to create the multi-million dollar
Journal as well as appearing in numerous products that address our deepest human
other publications and television channels. needs. A contemporary classic that mixes
In 2011 the business world fell in love with armchair travel with behavioural science,
big data. In 2016 the world will discover Small Data is a fast-moving, globetrotting
the next big thing: small data. Martin narrative that will fascinate not only
believes that digital transformation will marketers but any reader interested in the
take place with this small data, which infinite variations of human behaviour. n
© 2015 Celebrity Speakers Ltd To book call: +44(0)845 216 0100 Email: info@csaspeakers.com Visit: www.csaspeakers.com
18
