Page 9 - CSA Speaker Bulletin March 2019 | CSA Celebrity Speakers
P. 9

of image, talent and imagination. A
“signature role”, as on Star Trek, brings
an actor international recognition
that can be both blessing and curse. I
focused on the blessing.

Star Trek is an internationally
recognized brand name in
entertainment. More than
50 years after the first Star Trek
premiered in 1966, it is still going
strong, generating billions of dollars
from multiple feature films and
television series. Gene Roddenberry’s
positive vision of the future - in which
inclusion and cooperation are core
values, discovery is a goal unto
itself, and technology empowers
and ennobles humanity rather than
destroys it - is evergreen. But Star
Trek constantly reinvents itself -
reinvigorates its brand - to stay
current in the marketplace: what every
actor, leader and business must do.

                                           The World                              Dragonomics, a Hong Kong-based
                                           Economy Goes                           group that provides investment
                                           Hollywood
                                                                                  analysis. He recently wrote an
                                           Anatole is a financial economist
                                                    and an award winning          article talking about ‘The World
                                                    journalist. Anatole Kaletsky  Economy Goes Hollywood’. In it he
                                           is chief economist of GaveKal          describes a world where “nobody
                                                                                  knows anything” and that film-studio
                                                                                  moguls could be as good as investors
                                                                                  predicting the future.

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